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Marketing Head Full-time

at Innefu Labs Pvt. Ltd. in Delhi (Published at 26-07-2018)

Job Description – Sr. Manager - Marketing, Communications & PR

Company – Innefu Labs Pvt. Ltd.

Role: Sr. Manager - Marketing, Communications & PR

Reporting To: VP – Sales & Marketing

Location: Delhi

Company Description

We are a Series A Funded New Age Information Security & Data Analytics Company and we take pride in the fact that we have been delivering value to our customers with our innovative offerings and helping them adopt a variety of our security solutions that are based on cutting edge technologies like Artificial Intelligence, Predictive Intelligence, Facial Biometrics and so on.

We are among the top 5 Cyber excellence companies globally (Holger Schulze awards) and have won similar recognitions at National and International arenas.

To our credit, more than 100 customers in India already trust us and the list is only growing. Exciting things are happening at Innefu and we are all game for a big leap forward.

Role Overview

Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development, implementation and measurement of success of strategies around Design, Branding, Content, Digital Marketing, Website, Sales Collaterals, Events, Industry and Analyst Relationships. Will manage a team responsible for content, designing and digital marketing.

Primary Responsibilities
 Responsible for creating, implementing and measuring the success of: a comprehensive
marketing, communications and public relations program that will enhance the Organization’s
image and position within the marketplace and the general public, and facilitate internal and
external communications; and materials including publications, media relations, client
acquisition and so forth.
 Develop short- and long-term plans and budgets for the marketing/communications/ public
relations program and its activities, monitor progress, assure adherence and evaluate
performance.
 Ensure that the Organization regularly conducts relevant market research and coordinate and
oversee this activity. Monitor trends.
 Work with sales and account management teams to create PR, media and marketing
opportunities.
 Align campaigns, assets, communications and messaging to corporate branding initiatives.
 Develop marketing collateral and sales tool like brochures, datasheet, whitepapers,
presentations and proposals templates.
 Determine and coordinate online and onsite events like webinars, tradeshows, seminars and
customer events.
 Report on periodic activities, results and ROI for marketing.
 Build content strategies for website, sales collaterals, EDMs, Campaigns, Social Media, Blogs,
Case Studies, SEM, and SEO etc.
 Responsible to develop and maintain design wireframes, visual designs, mock-ups, sitemap and
UI specifications
 Create design concepts, design and development of web banners, templates, newsletters
(electronic and print), flash animations and logos, event collaterals
 Implement marketing strategies to meet or exceed demand generation and revenue targets.
 Implement global content and collateral strategy for partners.
 Establish and manage key partner marketing budgets and MDF.
 Influence and communicate with stakeholders to drive global program alignment and
satisfaction.
 Strategize on marketing for select global partners through analysis and understanding of
competitive landscape.
 Competition Analysis , Demand Generation and Revenue driven
 Ability to meet tough deadlines in a high turn-over environment
 Strong time management skills to effectively juggle several projects around at once
 Ability to manage a team but at times work independently and sometimes remotely in a small
and growing team.

Required Experience / Qualifications
 Minimum of 12 years of experience in marketing, communications or public relations with
demonstrated success in an IT and preferably a software company.
 Demonstrated success in similar organization(s) in the past.
 Creative, resourceful, detail-oriented, highly organized, hands-on
 Strong problem solving and analytical skills
 Passion for quality and should be extremely detail
oriented
 Excellent communication skills, both written and verbal
 Strong team player

Educational Qualification
 MBA in Marketing.
 Additional qualifications around Content, Digital Marketing, and Strategy etc would be preferred.

Travel Required

 Yes 10 -20%


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